Banking on Sustainability
Banking is very much a service business … it is all about people, relationships, trust, responsible business and sustainable growth. This is the essence of our forward-thinking Corporate Sustainability Initiative, launched in March 2013, as part of steady efforts to safeguard our distinct leadership position in the market. Sustained leadership in today’s competitive banking industry is based on a holistic vision of the future … a vision that strikes a sound balance between the legitimate goal of increased profitability and financial health, as well as serving broader socio-economic and environmental interests. As such, business goals are inseparable from the well-being of society and the environment in which we operate; the backbone of any durable success.
CIB’s Sustainability Framework is at the heart of this perceptive outlook. It articulates our commitment to long-term business growth and sustainable development. As you go through the few pages of this succinct document, you will know more about this evolving initiative. Of particular importance is our Sustainability Policy Statement; the foundation for the subsequent development and implementation of key pillars, including an action-oriented roadmap.
That said, I am encouraged by the positive momentum that continues to be generated in this promising field, particularly the growing engagement of our staff, our real wealth. At the same time, I realize that an inclusive bank-wide commitment will gradually develop over time, based on penetrating analysis, best practices and lessons learnt as well as global considerations. In the meantime, we need to build on our strengths and achievements … and they are many … and together continue to grow our sustainability structures and collaborative action plans. Last, but certainly not least, we should never lose sight of our characteristic “can-do-spirit” … as CIB advances into a true model of what can be!
Hisham Ezz Al-Arab
Chairman & Managing Director