Commercial International Bank-Egypt (CIB) announced the re-launch of ‘Heya’ credit card during an elegant event held on January 14th, at the Nile Ritz Carlton Hotel, revealing its new innovative designs and a fascinating bouquet of exclusive offers only for women.
Believing in the importance of empowering women and as a thank you gesture to ‘Heya’ existing customers, the bank lifted the curtain on the various new benefits and features of the ‘Heya’ credit card that are tailored uniquely to fulfill their lifestyle needs.
One of the distinguished, untraditional features offered for the first time in Egypt to CIB customers is the freedom to choose the card design that best suits their character. The unique premium ‘Heya’ credit cards come in three different spectacular designs that feature iconic Egyptian women, Queen Farida and Madiha Youssri vintage cards and a third modern look design.
In addition, all cardholders can enjoy exclusive discounts up to 45% across a wide range of select women merchants, in addition to 2 Bonus Points are added to the customer’s loyalty program for every EGP 1 spend on purchase. Additionally, they get an EGP 25,000-life insurance, unlimited complimentary access to airport lounges at selected airports across the Middle East regardless of ticket category, and up to EGP 500,000 insurance cover on the card outstanding balance. The card also provides free fraud protection in case of card loss; cardholders get reimbursed for any transactions they did not perform with an annual value up to and equivalent to USD 2,000.
Among the bundle of new benefits, ‘Heya’ cardholders can enjoy “Buy 1 Get 1” offers through MasterCard mobile application. They can also issue up to four free supplementary cards for family members.
In her speech, Omnia Mostafa, CIB Head of Cards Business, confirmed that CIB was the first mover in the market to launch this unique credit card that is targeting only women and the NEW ‘Heya’ credit card entails a variety of benefits and features to meet the lifestyle needs of today’s women… who are strong, ambitious and independent. She added, “Offering the women the option to choose the card design that suits their character is empowerment in its simplest form, and in our evolving economy, where more and more women are becoming financially independent, CIB gives them the means to be in control of their finances”. In her word, she continued that “CIB is keen to expand ‘Heya’ society to include new ladies who enjoy all privileges and exposure that this society brings.”
More than 500 guests from ‘Heya’ society were invited to the CIB ‘Heya’ event, which included a fashion show of the top Egyptian designers, inspirational speeches, live entertainment by the talented Noha Fikry, and distribution of prizes to the attendees, in addition to a bazar of a selective women-related merchants of well-known brands, which displayed their products at discounted prices for those attending.