​​In line with its overall commitment to the community, and to Egyptian talented youth in particular, the Commercial International Bank-Egypt (CIB) sponsored '100% Egyptian Cotton', a fashion installation featuring Egypt's best emerging designers in the International Fashion Showcase (IFS) 2017, in London. This was the second year that Egypt participated in the IFS.

Egypt was the only Arab country represented in this year's showcase and '100% Egyptian Cotton' was the most-visited stand at the event. The installation, also supported by British Council Egypt, was extremely popular with visitors and attracted an array of fashion royalty. The six Egyptian designers were selected based on meeting the requirements of the British Fashion Council, as well as creative and quality standards, to compete on an international level and to represent Egypt in the best way possible.

CIB's CEO of Consumer Banking, Ahmed Issa, said, "We are pleased and proud to have sponsored '100% Egyptian Cotton'. Egyptian cotton is synonymous throughout the world with quality and luxury. The exhibit represents not only the deep and perse talent of the six young designers and the team that created the magnificent installation, but also the vast talent throughout Egypt. It beautifully showcases our great country."

The IFS is a series of specially commissioned and curated fashion installations featuring work by emerging designers from all over the world. Since 2012, 550 of the most exciting international designers from 70 countries have exhibited as part of the initiative. The theme of this year's exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language.

CIB's sponsorship reflects its strategy supporting Egyptian talents. Its initiatives and programs, that span fine arts, music, social care, and sports, have a profound impact on the lives of its community by encouraging active participation in society and nurturing talent of the youth population. CIB is the exclusive sponsor of Cairo Symposium, the Annual Egyptian Youth Salon and Upper Egypt Salon. It was also the main sponsor of the musical performance 'Days and Nights of the Heart Tree,' featuring the Alnour Wal Amal (Light and Hope) Chamber Orchestra that is comprised of visually impaired women. In addition, CIB sponsored Egyptian artists in Biennale di Venezia and in Florence.​

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