We are delighted to launch a specialized Digital Marketing training program, thoughtfully designed to support Women in Business and enhance their active contribution to the community. The program features an interactive online seminar focused on marketing and brand-building strategies, aimed at strengthening practical knowledge and encouraging the exchange of real-world experiences. The seminar empowers participants to develop effective marketing strategies that drive business growth and sustainability.
Training Objectives & Outcomes
By the end of the program, participants will be able to:
- Understand digital marketing strategies and tools
- Build customer personas and editorial calendars
- Design and manage advertising campaigns
- Create interactive platforms to boost customer engagement
- Produce professional visual content and product photography
- Launch an initial marketing campaign using Google Ads
Training Schedule
Day 1: Digital marketing fundamentals, market segmentation, tools, and planning
Day 2: Content marketing and editorial calendar development
Day 3: Meta Ads setup, budgeting, targeting, and campaign creation
Day 4: Building digital communities via Facebook Groups and WhatsApp Business
Day 5: Design using Canva, product photography, and introduction to Google Ads
Program Details
- 5-day online training course
- Daily sessions from 6:00 PM to 10:00 PM
- Delivered by Mind-Shift, a specialized digital marketing company, in collaboration with the European Bank for Reconstruction and Development (EBRD)
- Training starts on 8th till the 12th of February
Spots are limited—make sure to register soon!
Please reply with “WIB” on 4435